A well-developed hiring and training program is critical when building a high-performing medical sales team. Culture fit and the right sales acumen and energy needs to match up with the types of customers and selling experiences they will encounter each day.
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“We find in people we’re interviewing that if they’re high in people service, they generally have a really good mind for customer service. They also have a lot of empathy, they tend to be emotionally intelligent, they tend to read a room well, and those are the folks that do the best in a long-term, ongoing relationship sale,” Eric Mongeau, Aeroflow Healthcare.
In this episode, learn about Aeroflow Healthcare’s hiring process and training program for their medical sales team. Find out what the first 30-60-90 days of employment looks like and how CRM’s and sales tools help their new reps go from zero to hero.
00:00 – Introduction
3:50 – About Aeroflow Healthcare
9:40 – Challenger sales
16:16 – Hiring a medical sales team
18:38 – Training a medical sales team
22:25 – Providing value to the sales team with CRM’s and sales tools
31:10 – Our sponsor Map My Customers
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About the Podcast
We’ve lined up for you some of the smartest movers and shakers in sales leadership to share their formulas for success and the tricks of the trade. The Field Sales Leadership Guide podcast discusses with experienced and successful sales leaders what works and what doesn’t in the sales profession. Listen in as we tap into high performing sales leaders and their passion for field sales. Join us as we pull back the curtain giving you actionable insights and strategies that you can use with your sales team.
About the Sponsor
Traditional CRM aren’t designed with outside sales reps in mind. They’re too cumbersome, complex and time consuming and lack mobile-friendly options. Use Map My Customers as the CRM of record or as the tip of the spear for your existing CRM. Designed specifically for outside sales reps, Map My Customers is a mobile-first platform that strategically segments accounts, provides optimized routing and mapping tools, activity logging and much more. Get a free hands-on tour at https://smarturl.it/mmc-trial.
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