Just like in any other professional field, continuing education is important in sales. Markets, client bases, and trends are constantly changing, and the modern sales professional ought to do what they can to stay effective, and stay fired up about their work.
This can come through sales seminars and conferences, going back to school, or other opportunities offered by your company. But thankfully, learning from top sales leaders has never been easier, thanks to the advent of the podcast! Podcasts offer a great way for sales reps to absorb more information whenever it is convenient.
We’ve compiled a list of the top experts and the best sales podcasts you should be following to hone your craft and start improving your sales processes today.
Why You Should Be Listening to Sales Leaders
When it comes to improving your or your team’s sales, you have a couple of options. The first is to stumble through your sales process, analyze the results, and learn through your mistakes.
The second option is to learn through the ones who have been there before you. You can learn from their experience, mistakes, and observations to get it right as early as possible. Sales leaders can provide insights that you may never have noticed and have the expertise to provide actionable information.
Learning from sales leaders can help you:
Gain New Skills
Whether you are new to the world of sales, entering the leadership pool for the first time, or a veteran, everyone can stand to gain new skills. The world of sales continues to change, and even those with the most experience may find themselves having to navigate new waters. For example, social selling has become the new way to make new connections and has become necessary in the wake of COVID. There is always something new to learn no matter how long you have been in sales.
While technology and experience are always important for leveling up in skills, nothing beats old-fashioned motivation and determination. The right inspiration and goals will make sales reps and leaders dig deeper and try harder to succeed. Thankfully, sales leaders can provide that in spades. Most leaders rise to prominence because of their ability to inspire others to follow their path or advice. After a difficult day or lackluster sales, listening to a sales leader can help re-ignite the fire.
In times past, though, getting information from sales leaders required sitting in on seminars, going to conferences, or reading books. Thankfully, sales podcasts make it easier to get the latest news and insights from top sales leaders. Their convenience means that you can fit learning in whenever is best for your schedule. Whether you have a 10-minute break between sales calls, a long commute, or want something to get you motivated as you get ready for the day, a podcast can fill your time perfectly. That’s why 37% of Americans listen to podcasts monthly.
Top Sales Leaders and the Best Sales Podcasts
Best For Outside Sales Leaders
Andy Paul, Sales Enablement Podcast
Andy Paul is a sales giant in his own right, and he interviews others on his Sales Enablement Podcast. He is a speaker, strategist, and author of the best-seller “Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales.” His podcast takes it to another level, though, as he interviews top experts six times a week. Robert Cialdini, Jill Konrath, and Jeffrey Gitomer are just a few of the experts that give insights on everything from career advancement to creating value for customers.
Bryan Neale and Bill Caskey, The Advanced Selling Podcast
Bryan Neale is an expert sales trainer, and Bill Caskey is an author, speaker, and founder of Sales Leadership Academy. Together, their podcast delves into the deeper side of sales with sales strategies to reach revenue goals. With over 700 episodes, it’s good for binging, and there is no shortage of things to learn through their podcast. Plus, if you download their app, you’ll get bonus content and be able to ask questions for Neale and Caskey to address on the podcast. You can also join their LinkedIn group for support from and networking with fellow sales professionals.
Donald C. Kelly, The Sales Evangelist
Donald Kelly is a renowned sales coach and the president of The Sales Evangelist LLC. His podcast, The Sales Evangelist, centers around one theme: you could be earning more as a sales rep, no matter who you are. Donald interviews the top sales experts in B2B to show you how you can do that by increasing your sales skills. He provides practical B2B sales advice to help you earn a higher income.
Pat Helmers, The Sales Babble Podcast
Pat Helmers is the founder of Habanero Media and the influential Selling With Confidence Sales System. In his podcast, he provides practical sales tips in easy-to-understand language. He delves into various topics, including prospecting, mindset, pitching to startups, and selling to government entities. It is perfect for sales leaders in smaller sectors, such as entrepreneurs and small to medium-sized business owners.
Jeffrey and Jennifer Gitomer, Sell or Die
Jeffrey Gitomer is the best-selling author of Little Red Book of Selling, and Jennifer Gitomer is a renowned LinkedIn and networking expert. Together, their podcast, Sell or Die, gets into the art and science of selling. They interview top sales, marketing, and personal development leaders and experts to help take your selling to the next level. They delve into the habits and mindsets of top performers to help push you to the limits of selling. It’s a good listen for super-achievers who want to level up.
Map My Customers, Field Sales Leadership Guide
JT Rimbey, Senior Enterprise Account Executive at Map My Customers, interviews sales movers and shakers in this once-monthly podcast. Leaders like SC Johnson’s Bryant Davis, Johnstone’s David Sioma, and Sonic Healthcare’s Paul Greenberg share about their backgrounds and careers in sales, and give both practical sales tips and high-level inspiration for motivating organizations.
Best For Sales Operations Leaders
Sales Tech Podcast
Business motivational speaker Thom Singer hosted this podcast for about 30 episodes, ending in the spring of 2022, but it’s a good library of listening for those interested in what’s on the up and up in sales technology and sales automation trends in recent years. Anyone in sales ops and revenue ops will find these interviews with sales operations leaders from companies like Zoom, HP, and Quantum Computing helpful. For another interesting listen, check out the podcast Singer hosts nowadays, called Making Waves at C-Level.
Jeb Blount, Sales Gravy
Jeb Blount is the best-selling author of People Buy You and CEO of Sales Gravy. In addition to long, in-depth guides that delve into the practical side of selling and leading, Sales Gravy also offers 5-minute daily episodes for a quick source of inspiration. Get advice on building a personal brand, team building, high-performance selling, and skills training. Each episode, whether long or short, gives actionable advice to help take your sales and leadership to the next level.
Sam Jacobs, The Sales Hacker Podcast
Sam Jacobs is the founder and CEO of Revenue Collective and host of Sales Hacker. The official podcast of the popular sales professional community, Sales Hacker, comes out with two episodes each week. Each Tuesday features a roundtable with the top VPs, investors, and founders to discuss new techniques and actionable information. They also have a shorter Friday Fundamentals episode each week that discusses the important basics of sales to help you learn and brush up on the foundations of selling.
CeCe Aparo and Jeff Hoffman, Your Sales MBA
Both CeCe and Jeff provide consulting to some of the top companies to help them improve their sales strategies. They give some of their expert advice on Your Sales MBA. One of the most popular aspects of the show is their answers to emails. If you have a question you don’t want to ask a leader or peer, you can email it to them. They cover a wide variety of topics to cover all things sales. Their last episode was posted in 2020, but it’s a good backlog of short (usually under a half hour), easy-to-listen-to and edifying episodes.
The Revenue Insights Podcast
Formerly known as RevOps Demystified, this once-weekly, 30-45-minute long podcast comes out on Thursdays. The show is a product of revenue intelligence company Ebsta. It too is an interview-style podcast, featuring conversations with guests such as the VP of Sales Strategy and Operations at Slack and the COO of Cisco Global Security & Collaboration. Check it out for discussions on sales software and technology, and organizational thought leadership.
Sean Lane, Operations
Vice President of Operations at Drift Sean Lane debuts a new episode of “Operations” every other Friday. He interviews personnel, almost always from other sales software companies in hyper-growth mode, and in roughly half hour-long episodes, discusses how the companies operate and gives practical takeaways that you can implement in your sales operations. Topics include hyper automation and tech tools with guests from companies like Stripe, BoostUp, and Gainsight, and with the occasional episode where Lane interviews another leader at Drift to give a glimpse behind the curtain of the operations that have led to the company’s rapid rise.
Best for Personal and Professional Development
Kevin Miller, Self-Help(ful) by Ziglar
Zig Ziglar was arguably one of the most motivational speakers of his time. His legacy continues in this top-rated podcast that for a time was called The Ziglar Show and hosted by his son Tom, who co-hosted it with Kevin Miller, the CEO of Agent Academy. Miller now hosts the show on his own under its new name, and although the show is now sans-Ziglar family members, it provides that classic Ziglar-brand motivation at the end of a rough day, week, or month. In Self-Help(ful), Miller interviews the top sales reps and influencers in the world. They spend their time discussing what fueled the guest’s success and how they became the top in their field.
The Tim Ferriss Show
The Tim Ferriss Show has been one of the most popular podcasts out there for almost as long as podcasts have been a thing. Ferriss is an author and entrepreneur who conducts long-form interviews (you won’t find many episodes that are under an hour long, and some are upwards of three) and releases at least one a week. This one’s not sales-specific, but features insightful conversations with magnates from different industries about their stories and successes, and with mental and physical wellness experts. You’re bound to get some practical takeaways from Ferriss’ comprehensive discussions to make yourself a better person, and more effective salesperson.
Matt Bodnar, The Science of Success
Matt Bodnar is chairman and managing partner of multiple companies, and co-founder of some others to boot. The Science of Success focuses on psychology, and personal development from a hard-science, evidence-based angle. Keep an ear out for decision-making and persuasion takeaways you can apply to your sales career, plus sleep, wellness, and lifestyle insights. Each podcast is an interview with a thought leader or medical or psychology professional. Guests run the gamut from Brene Brown to Shark Tank’s Kevin Harrington, astronaut Scott Kelly, and FBI Behavior Analyst Joe Navarro. A new hour-long episode comes out every Thursday.
Lewis Howes, The School of Greatness
If you’re looking for more self-improvement, deep dives into what drives success, this is a popular one. Howes attempts to get to the heart of how to be a better you in general, which can ultimately make you a better sales professional. Episodes drop multiple times a week, and they’re between a half hour and 90 minutes long, plus some shorter bonus subscription episodes here and there. Topics include “How to Master Your Emotions” with a corporate wellness consultant, and “The Secret To Becoming a Higher Achiever & Embracing Adversity” with the editor in chief of Entrepreneur magazine.
Level Up with the Best Sales Podcasts
Podcasts by sales leaders, motivational speakers, and thought leaders can help provide solutions and challenge you to take your sales to the next level. Whether you are leading a sales team, just starting out, or have your eyes set on becoming a top seller, use podcasts to help you reach your goals.
Give one of these sales leaders a listen today!