Posts by Luis Davila

The Importance of Upselling and Cross-Selling in Sales

Do not ignore your most valuable potential market when expanding your business: your current customers. Upselling and cross-selling is an incredible opportunity for outside sales teams, and neglecting them can be detrimental. Competition is as intense as ever in the bid for client trust in sales. Upselling and cross-selling is a way to get ahead… Read More

6 Tips To Make Great Sales Hooks

Can you create a convincing sales hook? Whether you are cold-calling a prospect by telephone or generating cold email outreach, you want to snag the attention of your prospect quickly. Is your sales hook catchy, irresistible, does it tempt the customer to ask questions, to start a conversation? In this day of outbound marketing, when… Read More