Posts by Matthew Sniff

Channel Sales: What It Is and the Best Channel Sales Strategies

TECHmarc Labs While growth is the hallmark of a healthy business, it can come with its own set of challenges. Many companies want to find a scalable model of sales that will grow with them. Channel sales could be just the answer when you need a low-risk and efficient sales model that can be adjusted… Read More

Digital Disruption: New Technology In This Buyer’s Market

We are in one of the biggest growth spurts of digital technology ever. Each day, more and more tools, apps, artificial intelligence, and electronics are introduced to automate daily life and make our routines easier. As technology increases, so does the sophistication and knowledge of consumers. This has quickly turned the sales environment into a… Read More

4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More