Posts by Matthew Sniff

4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More

The Definitive Guide to Sales Territory Management

Your sales territory management likely isn’t cutting it. But the good news is, you’re not alone. An Insidesales.com survey of large companies ($500 million plus in revenue) found that only 65% percent of field sales reps are hitting their quotas. In the wise words of the lovable screwup salesman, “Tommy Boy” Callahan,… Read More