Posts by Matthew Sniff

Change Your Sales Approach: From Features to Solutions

With rapidly advancing technology today’s sales economy is becoming more and more of a buyers market. It’s more important now than ever to differentiate yourself from your competitors and prove to potential customers how you can make their life easier. Showing potential customers how you’re going to solve a problem or need… Read More

Data Security Awareness and Its Importance for Sales Reps

Data security has become a key concern for most companies. Like many major corporations, even the US federal government, experience data breaches at an alarming rate, it is clear that everyone could benefit from increased cybersecurity measures. Although executives and business owners realize the importance of data security and seek to take active measures to… Read More

Channel Sales: What It Is and the Best Channel Sales Strategies

TECHmarc Labs While growth is the hallmark of a healthy business, it can come with its own set of challenges. Many companies want to find a scalable model of sales that will grow with them. Channel sales could be just the answer when you need a low-risk and efficient sales model that can be adjusted… Read More

Digital Disruption: New Technology In This Buyer’s Market

We are in one of the biggest growth spurts of digital technology ever. Each day, more and more tools, apps, artificial intelligence, and electronics are introduced to automate daily life and make our routines easier. As technology increases, so does the sophistication and knowledge of consumers. This has quickly turned the sales environment into a… Read More

4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More

The Definitive Guide to Sales Territory Management

Your sales territory management likely isn’t cutting it. But the good news is, you’re not alone. An Insidesales.com survey of large companies ($500 million plus in revenue) found that only 65% percent of field sales reps are hitting their quotas. In the wise words of the lovable screwup salesman, “Tommy Boy” Callahan,… Read More