Posts by Zakarya Masmoudi

Why Technology Has Made Cold Calling Obsolete In 2019

Hang up the phone. We have an announcement: that person you’re about to cold call probably hates cold calling just as much as you do. As the twenty-first century has chugged along, successful cold calls have gone the way of the door-to-door Kirby sales pitches--that is, in the trash. According to a study by… Read More

Unlocking Your Inner Sales Beast: How To Use Sales Psychology To Close More Deals

There is a lot of information out there across google searches and e-books about using very effective psychological tactics to increase your sales numbers. Things like Loss Aversion and a “Decoy”. These strategies look at using buyer psychology to create a need and desire for your product that can’t be resisted. But what about… Read More

5 Ways A Sales Team Can Benefit From Opportunity Visualization

Today’s CRMs are a double-edged sword. They act as a database for all your sales team’s activities by storing detailed information on existing customers and new leads. Yet, all this raw information can actually slow down your sales team. How? Because it’s difficult to extract patterns and draw insights from spreadsheets and… Read More

Importance of Cadence Management: Sales Strategies for SaaS Companies

You know the phrase “squeaky wheel gets the grease”? This is extremely relevant in successful sales tactics and processes. Squeak enough on a regular basis and you’ll end up getting your sales. With the economy’s still shrinking margins, it is harder and harder to meet sales quotas and KPIs. Not properly following up… Read More

Consolidate Your Automation Tools For Increased Sales Productivity

You know the feeling - that rise in your heartbeat and anxious feeling you get when you see the red notifications popping up in the corner of multiple applications and programs on your phone or computer. It starts with one or two in the morning and by the time you’re headed for your early… Read More