Hubspot is one of the leading developers of inbound marketing software and tools that make a huge difference throughout every part of the sales cycle. From attracting new customers to keeping your existing customers happy. Of course, the most well-known tool in their arsenal is the free Hubspot CRM. Other Hubspot tools available include the Marketing Hub, Service Hub, and Sales Hub.
One of the things that set the Hubspot CRM apart is the ease of integration with many other powerful tools. Tools that every great sales professional utilizes (or should be utilizing!). By using a combination of Hubspot and other useful integrations, you create an extremely powerful centralized hub that makes it easier to attract new customers, provide relevant solutions that they are looking for, and keep your customers happy.
Instead of keeping different spreadsheets and utilizing different programs for your sales and marketing teams, Hubspot and its integrations can provide one centralized solution to use across your entire company. It can make almost every part of your day as a sales rep much easier.
A Growing Number Of Integrations
As the business world continues to change and evolve, sales professionals are using more automation and more kinds of software. But an increase in tools is completely ineffective if they can’t work together. That is why during 2018, Hubspot’s goal was to evolve from “an all-in-one suite" into an "all-on-one platform.”
At this point, there are now over 200 available Hubspot integrations across 17 different task categories including sales automation and calling. 94 new app integrations were added in 2018 to the Hubspot partner ecosystem amounting to a 70% increase. This continues to increase by the day as partner developers continue to add application integrations.
2018 saw the largest increase in app adoptions & connections by Hubspot users than ever before. 85% of users utilize at least one integrated application with Hubspot. The seamlessness of integrations creates a win-win situation all the way around.
Let’s take a look at some of the best integrations to boost your Hubspot CRM as a sales professional:
#1. Map My Customers
We may be partial, but as the leading outside sales automation platform, Map My Customers provides a very powerful solution in combination with the Hubspot CRM. You have the ability to quickly and easily create dynamic visuals and maps of your prospects, clients, deals, sales numbers and more with the Map My Customers integration. Create optimized routes in your territories using a powerful mapping engine and automate some of your most time-consuming sales processes. All of this on a mobile-friendly platform that syncs seamlessly with your Hubspot CRM. Map My Customers was also named one of the fastest growing integrations with Hubspot in 2018 (along with a few other of our favorites on this list).
HubSpot also seamlessly integrates through the Jira Cloud integration. This combination gives sales and marketing professionals an easy way to view and keep track of your customers' Jira tickets straight from your HubSpot CRM. You can sync both Jira Service Desk support and Jira Software development tickets into your Hubspot. This integration can play a vital role in keeping your current customers happy and continually improving your product or service to be able to offer the most relevant solutions. You can easily share information between sales, customer support, and development and improve your customer retention.
As a successful sales professional, you always want to make sure you are communicating with all of the key stakeholders and decision-makers from a company. With the OrgChartHub and Hubspot integration, you can build and store customer organization charts directly within your Hubspot CRM. Also, you can create customized sales personas and relationship mapping that integrate seamlessly into your organization charts. By visualizing the key stakeholders it allows you to only focus and spend your time selling to the right people and close more deals.
Are you having trouble efficiently managing and monitoring your sales team’s calls? Look no further than the CircleLoop integration available for your Hubspot CRM. Without leaving your Hubspot, you can log all your call activity, utilize enhanced caller ID recognition for incoming calls, fully sync your contacts, and use easy click-to-call capabilities. The use of CircleLoop within your Hubspot CRM will significantly help improve productivity and help you stay on track with your customer communication.
As a sales professional, contracts and important documents are a very important part of your daily routine. This is one task that often takes up way too much time. PandaDoc is a popular application used to create online documents with increased transactional functionality and the ability for your clients to sign electronically. It also integrates effortlessly with Hubspot CRM. You can easily pull your contact information from your CRM into your personalized documents and share them with them necessary stakeholders all within your Hubspot. Reduce the time it takes to send comprehensive, accurate, and error-free contracts, proposals, and other documents. Also, track the viewing activity of your documents to pinpoint any possible customer concerns.
Face to face meetings and in-person events are still key parts of a sales professional’s job, even in our digital world. But, keeping track of them and their activity within your HubSpot CRM can become challenging. With the Eventbrite integration, you can connect your Eventbrite account with HubSpot to keep track of your event’s attendees, relevant communication, and your attendees’ activity with your website all in one place. Easily track the ROI of your events and sync the data between your Eventbrite activity and your Hubspot CRM. Bring the power and scalability of your HubSpot contacts and marketing automation to your in-person events and create more new customers.
Thousands and thousands of sales professionals are using the online chat platform Slack to help streamline their sales cycles. Forget about having to jump back and forth between your internal communications and important information within your CRM. You now have the ability to see your HubSpot notifications, tasks, and slash commands directly within your Slack channels. Romy Fuchs of BEE Inbound raves about the integration, “We send notifications to Slack from our form registrations on our website. So if there is a hot lead we could recognize it in minutes and our sales can get in touch with them.”
8. Import2 Wizard
Another powerful integration that deals with the sharing of important information is Import2 Wizard. Import2 Wizard can be utilized for importing and exporting HubSpot items like contacts, deals, companies, and more. Instead of worrying about necessary teams having all of the needed data, you can be confident knowing your teams will have the full context easily available on your contact records. You'll save valuable time for yourself and your teams by importing contacts, engagement information, and deals linked to their related information. Convert more prospects into supported customers with the Import2 Wizard and Hubspot integration.
9. Google Calendar (G Suite)
Google Calendar is one of the most widely used calendar management platforms in the business world and its integration with Hubspot can greatly improve your time management. Quickly and easily sync your meetings from your Google Calendar to your Hubspot CRM for the appropriate contacts. You can also seamlessly schedule meetings from directly within your Hubspot and they will instantly appear in your calendar. Google Calendar is just one of the tools from the G Suite that has been woven into the fabric of Hubspot. An added feature is the ability to link your Google Calendar to HubSpot's powerful meetings tool to create stunning branded booking links for your customers and prospects to use. These can then be accessed directly from Gmail.
10. LinkedIn Sales Navigator
Many successful sales reps are utilizing LinkedIn to qualify their prospects and build a foundation of information on their prospects to offer the most relevant solutions for their needs. Hubspot now offers the ability to gather data from LinkedIn on your prospects and sync it with the contact information in your Hubspot CRM. You can also easily communicate with your prospects using InMail directly from your CRM. Also, find new prospect opportunities in LinkedIn within the same company of your initial prospect and add them to your Sales Navigator lead list in your Hubspot. The seamless integration between LinkedIn Sales Navigator and Hubspot CRM allows you to easily gather valuable information about your prospects, store it, and offer truly customized solutions.
Wrapping It All Up
With a rapidly growing number of integrated applications, like Map My Customers, Hubspot CRM provides an all-on-one centralized hub for sales and marketing professionals. A hub that allows you to work at peak efficiency, attract new customers, and keep your current customers happy.
Any successful sales professional knows that utilizing the available tools in today’s digital world is a no-brainer. With over 200 integrations available, Hubspot CRM can help you form your optimized stack of applications to operate at peak efficiency and success.
Have you found the perfect stack of integrations you use with Hubspot to optimize your day and that of your customers? Let us know. We want to hear from you!
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