HubSpot is one of the leading developers of inbound marketing software and tools that make a huge difference throughout every part of the sales cycle. From attracting new customers to keeping your existing customers happy. Of course, the most well-known tool in their arsenal is the free HubSpot CRM. Other HubSpot tools available include the Marketing Hub, Service Hub, and Sales Hub.
One of the things that set the HubSpot CRM apart is the ease of integration with many other powerful tools. Tools that every great sales professional utilizes (or should be utilizing!). By using a combination of HubSpot and other useful integrations, you create an extremely powerful centralized hub that makes it easier to attract new customers, provide relevant solutions that they are looking for, and keep your customers happy.
Instead of keeping different spreadsheets and utilizing different programs for your sales and marketing teams, HubSpot and its integrations can provide one centralized solution to use across your entire company. It can make almost every part of your day as a sales rep much easier.
A Growing Number of Integrations
As the business world continues to change and evolve, sales professionals are using more automation and more kinds of software. But an increase in tools is completely ineffective if they can’t work together. That is why during 2018, HubSpot’s goal was to evolve from “an all-in-one suite into an all-on-one platform.”
There are now over 200 available HubSpot integrations across 17 different task categories, including sales automation and calling. Ninety-four new app integrations were added in 2018 to the HubSpot partner ecosystem, amounting to a 70% increase. This continues to increase by the day as partner developers continue to add application integrations.
2018 saw the largest increase in app adoptions & connections by HubSpot users than ever before. 85% of users utilize at least one integrated application with HubSpot. The seamlessness of integrations creates a win-win situation all the way around.
Let’s take a look at some of the best integrations to boost your HubSpot CRM as a sales professional:
LinkedIn Sales Navigator
LinkedIn Sales Navigator quickly became an indispensable sales tool for many sales teams. As many sales teams depended more on social media over the past year, LinkedIn is a great chance for reps to research their prospects and market and actively prospect.
For reps that use LinkedIn as part of their prospecting tactics, their HubSpot integration makes the process more efficient and convenient. With access to your HubSpot records, you can automatically populate forms and quickly link to their saved contact information. HubSpot lets you see their connections, role, and location, and gives a direct link to send them an InMail.
The mother of all social media, everybody is on Facebook. In the past, prospecting on social media was a great way to be set apart from the competition. Now, it’s considered essential to sales. HubSpot provides integrations to Facebook to make it more effective and efficient than ever.
HubSpot provides integrations to Facebook, Facebook Messenger, and Facebook Ads to manage data, maintain Facebook communication in HubSpot, and see exactly what leads came from each exact Facebook campaign. The integration of Facebook and HubSpot makes prospecting through social media even easier.
Another powerful integration that deals with the sharing of important information is the Import2 Wizard. Import2 Wizard can be utilized to import and export HubSpot items like contacts, deals, companies, and more. Instead of worrying about necessary teams having all of the needed data, you can be confident knowing your teams will have the full context easily available on your contact records. You'll save valuable time for yourself and your teams by importing contacts, engagement information, and deals linked to their related information. Convert more prospects into supported customers with the Import2 Wizard and HubSpot integration.
As a successful sales professional, you always want to make sure you are communicating with all of the key stakeholders and decision-makers from a company. With the OrgChartHub and HubSpot integration, you can build and store customer organization charts directly within your HubSpot CRM. Also, you can create customized sales personas and relationship mapping that integrate seamlessly into your organization charts. By visualizing the key stakeholders, it allows you to only focus and spend your time selling to the right people and close more deals.
Meetings and Webinars
Face to face meetings and in-person events are still key parts of a sales professional’s job, even in our digital world. But, keeping track of them and their activity within your HubSpot CRM can become challenging. With the Eventbrite integration, you can connect your Eventbrite account with HubSpot to keep track of your event’s attendees, relevant communication, and your attendees’ activity with your website all in one place. Easily track the ROI of your events and sync the data between your Eventbrite activity and your Hubspot CRM. Bring the power and scalability of your HubSpot contacts and marketing automation to your in-person events and create more new customers.
When businesses closed to visitors, many sales teams started relying on technology to fill critical roles in selling. Whether team meetings, webinars, training, or sales presentations, Zoom can provide the face-to-face interactions to land sales when in-person just doesn’t work.
The Zoom HubSpot integration ensures flawless flow with instant integration of contact information, meeting invitations, and leads. Anyone who attends a webinar, for example, is seamlessly entered into HubSpot, so you don’t have to enter the information manually.
For those who do not want or can’t use Zoom, GoToWebinar is another popular choice. HubSpot also integrates with GoToWebinar to pull essential webinar information and data, so you’re not left with re-entering information.
With HubSpot, you can collect webinar data to enroll contacts, create lists, and send follow-up emails. The integration makes it easy to use the information you collect to be most effective with your prospects.
HubSpot also seamlessly integrates through the Jira Cloud integration. This combination gives sales and marketing professionals an easy way to view and keep track of your customers' Jira tickets straight from your HubSpot CRM. You can sync both Jira Service Desk support and Jira Software development tickets into your HubSpot. This integration can play a vital role in keeping your current customers happy and continually improving your product or service to be able to offer the most relevant solutions. You can easily share information between sales, customer support, and development and improve your customer retention.
Thousands and thousands of sales professionals use the online chat platform Slack to help streamline their sales cycles. Forget about having to jump back and forth between your internal communications and important information within your CRM. You now have the ability to see your HubSpot notifications, tasks, and slash commands directly within your Slack channels. Romy Fuchs of BEE Inbound raves about the integration, “We send notifications to Slack from our form registrations on our website. So if there is a hot lead, we could recognize it in minutes, and our sales can get in touch with them.”
Are you having trouble efficiently managing and monitoring your sales team’s calls? Look no further than the CircleLoop integration available for your HubSpot CRM. Without leaving your HubSpot, you can log all your call activity, utilize enhanced caller ID recognition for incoming calls, fully sync your contacts, and use easy click-to-call capabilities. The use of CircleLoop within your HubSpot CRM will significantly help improve productivity and help you stay on track with your customer communication.
As one of the most used emails, many sales reps want to send their emails through Gmail instead of HubSpot. That is why the Gmail HubSpot integration is one of the most powerful tools for sales reps.
Once a sales rep sends an email, HubSpot will create an account, saving valuable time entering information into the CRM. It records the emails so that anyone who needs to can access the information.
HubSpot also keeps track and notifies users when the customer opens an email. It can provide valuable insight, so reps can strategize when it is best to contact a customer after sending an email.
While Gmail continues to dominate the field, many users still prefer Microsoft Outlook. If your company uses Outlook, the good news is you can get many of the same benefits as the Gmail integration.
Users receive notifications when a customer has opened their email. They also automatically enter and update information from Outlook so that users don’t have to re-enter data. HubSpot also coordinates to access meetings and sequences from Outlook.
Targeted emails are easier than ever with the MailChimp HubSpot integration. Users can create specific drip campaigns for groups of customers based on their actions (such as signing up for a mailing list or purchasing an item), as well as sending personalized emails. HubSpot records the sent emails and will send you notifications when the customers open, click or bounce off the email.
The insights provided in the MailChimp HubSpot integration will allow sales teams to assess which emails are successful and provide powerful insights for more successful targeted campaigns.
Visualization and Analytics
Map My Customers
We may be partial, but as the leading outside sales automation platform, Map My Customers provides a very powerful solution in combination with the HubSpot CRM. Plus, Map My Customers was named one of the fastest-growing integrations with HubSpot (along with a few other of our favorites on this list). You can quickly and easily create dynamic visuals and maps of your prospects, clients, deals, sales numbers, and more with the Map My Customers integration.
Our self-service HubSpot integration allows your team to seamlessly sync data from HubSpot to Map My Customers — meaning your reps can spend less time on administrative work. The Map My Customers mobile-friendly app makes it easy to configure your HubSpot integration on the go. Create optimized routes in your territories using a powerful mapping engine, automate some of your most time-consuming sales processes and effortlessly sync with HubSpot for high-quality, clean and consistent data.
Ready to upgrade your HubSpot integration game today? Check out how Map My Customers makes integration easy, efficient and effective!
Data is only truly useful if you understand it. Databox provides valuable data visualization insights by taking reporting out of Excel and onto attractive dashboards. Users can choose what stats they want to see and can check on them in real-time.
According to James Boatwright, CEO of CodeGalaxy, “Databox is my favorite HubSpot integration by far. There are plenty of built-in reporting templates, which make setup quick and easy, but also allows for advanced configuration to set up reports for exactly what you need.”
Databox’s integration allows users to view HubSpot data without customization needed. The lack of complexity makes it invaluable to users. It also offers integrations with Google Analytics so that users can harness all three technologies for the most useful insights.
Your website is a powerful tool for gathering some of your best quality leads. Leadfeeder works like a detective, finding these leads for you. It iis a tool to help you identify which companies visit your website and what they are interested in to help you effectively detect new leads and reach out to them.
Leadfeeder’s HubSpot integration flawlessly tracks and manages these leads. You can easily create new contacts on your CRM or connect the lead with an existing company. The integration also allows you to filter your leads based on their status in HubSpot, making it even simpler to manage your leads.
According to Alan Borch, founder of DotcomDollar, “Leadfeeder is a great tool that allows us to identify website visitors and find quality leads at the right time.”
Today’s salesperson is connected. Between social media, multiple emails, and apps to improve sales, there are many apps that reps need to keep track of to make sure they're available to their prospects and customers. Zapier can provide needed organization and efficiency with cluttered apps.
With over 1000 apps, including HubSpot, Zapier connects two or more apps at a time. With Zapier, you can seamlessly automate repetitive tasks with one easy to use app. HubSpot users can send their data to other sales tools to get the most use and efficiency out of their CRM.
James Ford, co-founder of AutoBead, has seen amazing results with his Zapier integration, “We’ve seen a x10 ROI on a monthly basis and have continued to experiment with the frequency of digital events to see how much value we can extract with from the software.”
The close is one of the most vital aspects of sales. Signing the contract is the make-or-break moment that turns a prospect into an actual paying customer. Proposify helps make the process of sending and receiving proposals easier than ever.
The Proposify integration with HubSpot makes it a seamless process. Users can pull up proposal status on HubSpot, as well as contact information from HubSpot straight onto a proposal on Proposify. It also provides valuable insights, such as notifying users when a customer has opened the email and even how long the prospect reviewed each page.
As a sales professional, contracts and important documents are a very important part of your daily routine. This is one task that often takes up way too much time. PandaDoc is a popular application used to create online documents with increased transactional functionality and your clients' ability to sign electronically. It also integrates effortlessly with HubSpot CRM.
“We use PandaDoc to create, send, and track sles documents through HubSpot. Using this easy-to-implement CRM integration saves our sales team considerable time- we no longer need to use two applications to close and monitor deals,” says Bruce Hogan CEO of SoftwarePundit.
You can easily pull your contact information from your CRM into your personalized documents and share them with them necessary stakeholders all within your HubSpot. Reduce the time it takes to send comprehensive, accurate, and error-free contracts, proposals, and other documents. Also, track the viewing activity of your documents to pinpoint any possible customer concerns.
One of the most premier accounting software available today, QuickBooks is used by everyone from small businesses to large enterprises. The QuickBooks HubSpot integration makes keeping track of payment history and deal records easier than ever. QuickBooks can quickly pull information from HubSpot to make creating invoices a faster and simpler process. On HubSpot, users can quickly pull up accounting information to see payment events on a deal timeline and have vital invoice records.
The Best HubSpot Integrations for More Effective Sales
Sales reps have more on their plate than ever. Between the pressure of selling in 2020, managing a social media presence, capturing and understanding data, and a constant stream of new technology, many are trying to find ways to make their lives easier. These integrations make sales apps efficient and effective, rather than a burden.
With a rapidly growing number of integrated applications, like Map My Customers, HubSpot CRM provides an all-on-one centralized hub for sales and marketing professionals. A hub that allows you to work at peak efficiency, attract new customers, and keep your current customers happy.
Any successful sales professional knows that utilizing the available tools in today’s digital world is a no-brainer. With over 200 integrations available, HubSpot CRM can help you form your optimized stack of applications to operate at peak efficiency and success.
Have you found the perfect stack of integrations you use with HubSpot to optimize your day and that of your customers? Let us know. We want to hear from you!