Illustration of man on a map with binoculars, with text reading "Salesforce Maps"

Chances are, by now, you understand the importance of integrating location intelligence into your company’s arsenal of sales tools. Utilizing location intelligence and sales data mapping will undoubtedly help optimize your sales team’s productivity and efficiency.  But which mapping tool will be the best fit for your company?

If you are looking for data visualization and mapping tools, Salesforce Maps (formerly MapAnything) may be one of the candidates on your list. In this article, we’ll break down everything you need to know about this mapping software including pricing, how to add it to your Salesforce CRM, and what alternatives might be better for your team.

Image of Salesforce Maps user interface

What Is Salesforce Maps Exactly?


If you’ve looked into mapping tools previously, you may have heard of the location intelligence tool MapAnything. Well, in early 2019, MapAnything was acquired by Salesforce and, in late August 2019, became Salesforce Maps. This brought together the geo-spatial capabilities of MapAnything with a robust sales CRM that many people associate with Salesforce.

Salesforce Maps is a location-based intelligence tool, built for global enterprise-level teams, designed to help optimize sales processes and optimize territory management. The platform allows you to go from territory planning and design to execution by your reps in the field and visualization of the results.  

Some of the top features of Salesforce Maps include:

  • The ability to easily visualize and define specific geographic territories for each of your reps, thus ensuring that their time is being spent where it matters most and where the best sales opportunities may lie
  • Visualizing sales data on a map-based interface to help you make location-driven decisions that will boost productivity and efficiency
  • The ability to divide territories up by your Salesforce CRM data including geography, new or existing customers, product requirements, customer revenue or sales type
  • Creating optimized sales routes based on your defined territories
  • Improving efficiency and reducing costs through reduced drive time, lower fuel costs and timely-arrival to appointments with high-value prospects and clients
  • Your sales reps being able to quickly find other nearby accounts along their route to help fill in gaps in their day as needed
  • The ability to optimize a full 7-day sales schedule for your reps with prospect visits prioritized based on Einstein® Score, Pardot® Score, or potential revenue, again ensuring sufficient time is spent with the most valuable customers and prospects
  • The ability to view the optimized schedules, routes and territories via exchange-based calendars and maps on desktop or mobile devices

Pricing


More than likely, you are also wondering about Salesforce Maps pricing. The thing to keep in mind is that when you are evaluating the cost of Salesforce Maps, you also have to take into account additional costs outside of the mapping add-on itself.

To effectively use Salesforce Maps you would need to have the Salesforce CRM, Salesforce Sales Cloud, to begin with. The CRM platform runs between $25 per month per user for the Essentials and $300 per month per user for the Unlimited. But, Salesforce Maps is an available add-on only for the Professional Sales Cloud version, at $75 per month per user, or above.

The Salesforce Maps add-on tool itself has two levels of features and pricing for your team depending on your business and sales needs. There is the Basic version and the Advanced version.  


Basic Salesforce Maps


The Basic version of Salesforce Maps will cost you $75 per month per user, billed annually. This version allows for:

  • Sales route optimization and route scheduling
  • Visualization of your Salesforce CRM data
  • Auto-Assignment of leads based on location within territories
  • Mobile-friendly access

Advanced Salesforce Maps


Alternatively, the Advanced version of Salesforce Maps is $125 per month per user, billed annually. This version includes the capabilities of the Basic version plus:

  • Advanced priority scheduling of routes based on business rules and constraints
  • See data trends (including external data) with thematic mapping and territory layers
  • Route planning beyond a single week at a time

Salesforce does offer a free trial of either version so you can determine if the add-on would be a good fit for your company before jumping into the monthly investment.


Pros & Cons Of Salesforce Maps (MapAnything)


Salesforce Maps may work perfectly for one type of business or sales team’s needs and not be the right fit for another.  As with any type of software, Salesforce Maps does have pros and cons to its platform. Here are a few of both:

Man holding tablet with business charts
Photo by Adeolu Eletu on Unsplash

Pros:


  • You can visualize many different aspects of your sales data, including customers and sales revenue, on a map-based interface
  • Create balanced sales territories more easily and give all of your sales reps a better opportunity to consistently hit their numbers
  • Create optimized sales routes that not only show the distance between customers but also travel time
  • Direct installation and integration to the Salesforce CRM to maintain the consistency and completeness of your data
  • With mobile accessibility, your sales reps out in the field can quickly update and add to customer records as well as find other customers nearby to fill in gaps in the day

Cons:


  • Does not offer as much demographic data along with the geographic data compared to other mapping tools — this means it does not provide as much ability to uncover new prospects and opportunities within existing territories based on customer profile capabilities, as the application focuses on existing customer data
  • The platform is somewhat limited in what you can do with it compared to other mapping tools — for example, it can be somewhat challenging to accurately view your sales pipeline activity within a territory
  • The mobile version of the application is also limited in comparison to the desktop version — sales reps out in the field do have some mobile capabilities but would still have to complete certain activities back in the office from the desktop version
  • It does tend to take a while to set up, configure and customize to your sales team’s needs
  • There is a higher learning curve for the use of this tool in the beginning — it can take some time to get used to how to use Salesforce Maps and all of the features within this platform efficiently
  • Even though it is branded as a Salesforce product, it is not necessarily 100% seamless with the Salesforce CRM — remember, Salesforce Maps was originally MapAnything and was a tool that was acquired by Salesforce. It is not a product originally built by Salesforce
  • It is more expensive compared to alternatives — at a minimum of $75 per month, Salesforce Maps is more expensive than other options of sales mapping solutions

How To Add Mapping To Your Salesforce CRM


Business men at table with laptop with charts
Shutterstock

Adding a mapping tool to your Salesforce CRM is not impossibly complicated. Depending on the mapping tool. Some are easier than others to integrate.

When it comes to Salesforce Maps, Salesforce does provide some instructions to try and help with the installation and configuration. How to access the Salesforce Maps app in Salesforce is simple. You can easily purchase the tool within the Salesforce AppExchange to add it to your account.

To install Salesforce Maps after purchase, Salesforce has outlined these easy to follow steps. Keep in mind that after you install Salesforce Maps, the installed package appears as a trial for up to 72 hours.

The important thing after installation will be to ensure your Salesforce Maps application is configured properly for use by your sales team. Initial configuration does take some time but once it is set up, the platform can help streamline most of your reps’ sales activities.

To help with configuration, Salesforce has put together this in-depth video series that will walk you through the initial configuration setup.

Because Salesforce is one of the most widely used sales CRMs, many alternative mapping tools have also made it very easy to integrate their platforms. For example, Map My Customers allows for seamless syncing between the two platforms. You can sync Salesforce contacts, accounts, tasks, and even events. Keeping your sales data clean consistent between the two platforms.


Alternatives To Salesforce Maps (MapAnything)


When evaluating Salesforce Maps and trying to determine what mapping tool may be the best fit for your business, it is important to look at alternatives as well. Some popular alternatives include:


Map My Customers

Best for sales teams wanting an all-in-one outside sales solution for adoption across the entire team


Map My Customers is an all-in-one outside sales solution that increases field productivity for the entire team. Purpose-built for traveling reps, Map My Customers enables them to be more productive through optimized routing, seeing and filtering customers on a map, logging daily activities like visits and calls, and the ability to add records and take notes wherever — even when offline. Plus, all of these capabilities (and more) are available through the mobile app.

For managers, Map My Customers offers a birds'-eye view of the entire team. Easily see your team, their territories and their daily activities like visits and calls via the mobile or web application. You'll be able to coach from afar and make less interruptions in your reps' days. Plus, onboard new reps quickly with all field and territory data stored in one place.

Map My Customers can fill the gaps in your sales data from CRMs built for marketing and inside sales teams. Reps love to use Map My Customers — and you'll be able to surface data around activities in ways not previously possible.

Although outside the Salesforce ecosystem, many Salesforce users still choose to adopt and integrate Map My Customers based on its lower price and high adoption among reps in the field.

Pricing: Small Team = $50/month/user (1-3 users), Medium Team = $70/month/user (4-30 users). Free Trial is available


Spotio

Best for door-to-door sales teams needing a mapping tool


Spotio is a comprehensive routing software that was also built with outside sales teams in mind. It also has capabilities for easy two-way integration with your Salesforce CRM. In this platform, you can create optimized sales routes within defined territories, build visual pipelines, and centralize your sales team’s activity. Your sales reps can also log and track customer visits and updates in real-time within this platform as well. You can view visual, color-coded representations of accounts and deals on the map to evaluate what is working and where more effort could be shifted.

All of these capabilities will help your team increase its productivity as well as improve its sales performance.

Pricing: Team = $39/month/user, Business = $69/month/user, Pro = $129/month/user. Free Trial is available


Badger Maps

Best for independent sales reps looking to improve their day-to-day, but don’t need team management solutions


Another option in mapping tools is Badger Maps. This field sales management tool combines Google Maps, your Salesforce CRM data, route optimization, schedule planning, lead generation, and more into one application. You can automate many of the sales team’s daily activities and view territory information and sales data visually on maps. This cloud-based software is mobile-friendly and helps empower your reps in the field to improve their efficiency and sales productivity.  

Pricing: Business = $49/month/user, Enterprise = $95/month/user. Free Trial is available


Geopointe

Best for sales teams who are looking for a more economic mapping solution with a great integration with Salesforce, but are okay with limited capabilities


The Geopointe mapping tool location-enables your Salesforce CRM data, allowing your team to apply geography to business processes and streamline efficiencies. The mobile-friendly platform can transform your Salesforce data into easy to understand business insights and help you visualize your data geographically. Geopointe will give you a bird’s eye view of your data using advanced visualization and filtering capabilities to identify trends and patterns you never knew existed. It will also help you automate many of your sales reps’ daily activities, including routing. You can use the platform to create optimized sales routes for one day or pre-plan routes weeks or months in advance.

Pricing: $45/month/user, Enterprise = Contact For Pricing. Free Trial is available


Utilizing Mapping Tools To Optimize Your Salesforce


By now, you know how important territory mapping and data visualization are. As you can see, there are a variety of mapping tools available that can integrate with your Salesforce CRM. When trying to decide on what mapping tool is best for your team, it is important to select one that provides you all of the necessary functions that will fully optimize your sales team out in the field; without holding them back. Ease-of-use, especially while your reps are on the go, is critical.

Take the time to analyze exactly what your sales reps need in a mapping tool, its compatibility with your CRM, and the cost of the tool itself in comparison to the return on investment it can provide (through improved productivity and efficiency). Optimize your sales team with a mapping tool that is a perfect fit.