The age of technology and information has created a unique problem for many sales managers: their sales teams are bogged down with too much information. Many salespeople find themselves slowed down trying to process all the information and find opportunity areas while sales territory mapping.
Enter opportunity visualization.
While graphical data visuals have been around since the 1800s, the use of data opportunity visualization is the newest exciting innovation. Read on to discover exactly what it is and how it can benefit your sales team to reach their sales goals and make sense of their map sales territory.
What is Opportunity Visualization?
Opportunity Visualization is the graphical representation of the key prospects and numbers in your territory.
Most companies know that dry reports and KPIs are difficult for most people to read and understand in an actionable way. The use of data visualization is quickly becoming standard amongst sales teams as leaders discover the use of presenting information in easy to digest ways. However, many leaders fail to realize how extending their visualization to their territory mapping can have an incredible influence on their sales teams.
By creating opportunity visualization, your sales team will be able to see prospects and patterns in a new and useful way that will make them far more efficient in how they make their sales. The typical CRM lets sales teams know about the sales and contacts they already made. Visualization opportunity allows them to see how they can best reach new clients and prospects. Your sales team will be able to look towards the future in order to make meaningful goals and best understand the information that is given to them.
How to Leverage Opportunity Visualization
Opportunity visualization allows sales teams to create a cohesive plan and identify important aspects of their sales. When leadership utilizes visualization, sales can be more efficient in their time and understand what needs to be done without constant oversight.
Here are four ways that opportunity visualization can leverage more sales for your team:
Identify Trends and Opportunity Markets
It makes sense that creating visuals of territory mapping and sales route planners will make it easier for sales teams to understand: almost 50% of the brain is involved in the visual process. Trying to identify patterns and trend through words is extremely inefficient. By mapping out the opportunities, sales teams will have a much easier time understanding where they need to focus their time and energy.
Maybe they can discover that certain specific areas have a need for their product or they have more opportunities with small businesses versus large enterprises. By mapping out the process and creating visuals, your team can work together to sort out the data.
Not only will your sales team be more efficient if they can see what needs to be done, but they can be faster at it as well. When there are too many words to look over, digest and draw conclusions from, sales can waste a significant part of their day that could best be out making sales. Visuals, on the other hand, can be understood and processed much faster, which means less frustration and more time for sales.
When you consider that it takes the brain a mere 13 milliseconds to interpret an image, it makes sense to utilize our fastest sense to increase the speed of your sales team. Whether identifying a better market or creating a sales route planner, opportunity visualization means more sales.
Inspire Your Sales Team
A study from the Harvard School of Public Health found that when smokers saw graphic images of the results of smoking they were more likely to give up smoking than those who only read texts about the same exact thing. Although sales do not carry the same weight as the devastating effects of smoking, it does go to show the emotional weight of images versus text.
An inspired sales team is a team that will create a better company culture and has better enthusiasm to pass on to prospects. All of this translates into better sales and a more successful company. The emotional response to your opportunity visualization will make for a more solid sales team.
Monitor and Achieve Goals
Making and reaching goals is a core component of sales. Understanding where you are and where you need to be is essential for growing businesses. A stagnant company is a company in trouble, so goal setting is a priority in growth and sales.
Utilizing opportunity visualization gives your team a chance to track where they are in relation to their goals. They can quickly see and understand how well they are using their opportunities, which can lead them to work towards meeting their sales targets. If they find themselves falling behind on their goals, opportunity visualization gives them the chance to reach more, or better, prospects in order to meet or exceed them.
Opportunity Visualization: Creating More Sales
Sales managers are starting to see how their team can create more opportunities by giving them the information that they want and need in a way that they can better understand. You can leverage your information to make more sales by creating useful visuals of prospects, markets, and trends.
With Map My Customers, you can create the visuals that your team needs to become faster and more efficient, which means more sales for you. Try a 14-day free trial and start creating more opportunities today.