Today’s CRMs are a double-edged sword. They act as a database for all your sales team’s activities by storing detailed information on existing customers and new leads.
With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV?
You’re not going to find a lot of people in our position. We work in sales as salespeople who sell sales software to other salespeople . . . try saying that five times fast. The point is, we deal with salespeople every single day.
Account-based selling isn’t new. However, with the rise of smart sales technology, this sales technique has experienced a resurgence and increased popularity amongst B2B companies.
Your intentions were in the right place when you downloaded that app to help you track your mileage, or the email response automation tool, or the multitude of other options intended to help
When you work in sales, rejection is unavoidable. No matter how many hours you’ve spent perfecting your sales hook, or how solid your pitch is, there will be times when you just cannot make the sale.
You might already find yourself using methods of selling that alter the way your customers think. The reality is that your customers have many choices when it comes to their buying decisions.