What Is Metadata On Your Business’ Website & Why Should You Optimize It For Search Engines?

Search engines make it possible for the hundreds of thousands of websites in existence to be found. More importantly, found by the people who are looking for exactly what that website shows. In today’s business environment it is essential for any company to have a website for their business if they plan to have… Read More

5 Ways A Sales Team Can Benefit From Opportunity Visualization

Today’s CRMs are a double-edged sword. They act as a database for all your sales team’s activities by storing detailed information on existing customers and new leads. Yet, all this raw information can actually slow down your sales team. How? Because it’s difficult to extract patterns and draw insights from spreadsheets and… Read More

4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More