4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More