The 5 Central Productivity Goals to Keep Sales Reps on Target

Productivity. It’s a super trendy concept that is usually coupled with other buzz-words like “streamlining systems,” “scaling processes,” and “time-saving tactics.” But what does “productivity” actually mean in a sales context? Sales Productivity Definition When we talk about sales productivity, we’re talking about the ratio of effectiveness (the outcome of a task) versus… Read More

Sales Enablement: What it Is and Why You Need It

In the race to build a successful business, companies are anxious to find ways to encourage growth. A sales team that is effective and efficient is essential to company growth. It’s no wonder, then, that sales enablement has become a hot topic amongst sales managers, marketing teams, and top executives. But what exactly is… Read More