Change Your Sales Approach: From Features to Solutions

With rapidly advancing technology today’s sales economy is becoming more and more of a buyers market. It’s more important now than ever to differentiate yourself from your competitors and prove to potential customers how you can make their life easier. Showing potential customers how you’re going to solve a problem or need… Read More

Channel Sales: What It Is and the Best Channel Sales Strategies

TECHmarc Labs While growth is the hallmark of a healthy business, it can come with its own set of challenges. Many companies want to find a scalable model of sales that will grow with them. Channel sales could be just the answer when you need a low-risk and efficient sales model that can be adjusted… Read More

Unlocking Your Inner Sales Beast: How To Use Sales Psychology To Close More Deals

There is a lot of information out there across google searches and e-books about using very effective psychological tactics to increase your sales numbers. Things like Loss Aversion and a “Decoy”. These strategies look at using buyer psychology to create a need and desire for your product that can’t be resisted. But what about… Read More

What Opportunity Visualization Is and How You Can Leverage It

The age of technology and information has created a unique problem for many sales managers: their sales teams are bogged down with too much information. Many salespeople find themselves slowed down trying to process all the information and find opportunity areas while sales territory mapping. Enter opportunity visualization. While graphical data visuals have been around… Read More

5 Ways A Sales Team Can Benefit From Opportunity Visualization

Today’s CRMs are a double-edged sword. They act as a database for all your sales team’s activities by storing detailed information on existing customers and new leads. Yet, all this raw information can actually slow down your sales team. How? Because it’s difficult to extract patterns and draw insights from spreadsheets and… Read More

Sales Enablement: What it Is and Why You Need It

In the race to build a successful business, companies are anxious to find ways to encourage growth. A sales team that is effective and efficient is essential to company growth. It’s no wonder, then, that sales enablement has become a hot topic amongst sales managers, marketing teams, and top executives. But what exactly is… Read More

Importance of Cadence Management: Sales Strategies for SaaS Companies

You know the phrase “squeaky wheel gets the grease”? This is extremely relevant in successful sales tactics and processes. Squeak enough on a regular basis and you’ll end up getting your sales. With the economy’s still shrinking margins, it is harder and harder to meet sales quotas and KPIs. Not properly following up… Read More

A Millennial-Driven Sales Strategy: Why It Is Essential Now

There’s a word being used more and more in discussions within the business, marketing, and sales realms that can no longer be ignored: Millennials. The “M” word. This generation of people, born between 1980 and 1996, will soon dominate the numbers in both the workforce and buyer demographics. According to a Pew Research Center… Read More