Sales Touch Points: When to Automate and When to Keep A Human Interaction

Every buyer-seller relationship requires touch points. A basic marketing principle says you need at least seven of ‘em to turn a lead into a sale. And even past the point of sale, touch points are key to keep your customer happy and the quality of their experience healthy. As your lead and customer lists grow,… Read More

The Best Mobile Sales Enablement Tools Currently on the Market

Mobile sales enablement has become a hot topic for business growth. Sales leaders realize the importance of investing in tools to empower their team, and the market is growing by leaps and bounds. Sales enablement technology is currently a $780 million market and is expected to grow to $5 billion by 2021. Why are businesses… Read More

Channel Sales: What It Is and the Best Channel Sales Strategies

TECHmarc Labs While growth is the hallmark of a healthy business, it can come with its own set of challenges. Many companies want to find a scalable model of sales that will grow with them. Channel sales could be just the answer when you need a low-risk and efficient sales model that can be adjusted… Read More

Unlocking Your Inner Sales Beast: How To Use Sales Psychology To Close More Deals

There is a lot of information out there across google searches and e-books about using very effective psychological tactics to increase your sales numbers. Things like Loss Aversion and a “Decoy”. These strategies look at using buyer psychology to create a need and desire for your product that can’t be resisted. But what about… Read More

What Opportunity Visualization Is and How You Can Leverage It

The age of technology and information has created a unique problem for many sales managers: their sales teams are bogged down with too much information. Many salespeople find themselves slowed down trying to process all the information and find opportunity areas while sales territory mapping. Enter opportunity visualization. While graphical data visuals have been around… Read More