Mobile sales enablement has become a hot topic for business growth. Sales leaders realize the importance of investing in tools to empower their team, and the market is growing by leaps and bounds. Sales enablement technology is currently a $780 million market and is expected to grow to $5 billion by 2021.
Why are businesses willing to put so much money into mobile technology? Because it works: Aberdeen Research states that 23% more firms meet team sales quotas when they use a sales mobility strategy. Also, research from IDG shows that 73% of firms that built mobile enterprise applications realized a gain in productivity.
Effective mobile sales enablement means that your sales reps can sell more and better while they are out in the field. With the right technology, your company will be able to land more sales and see higher revenue.
Here are some of the tools that can help your team sell more wherever they are.
Most sales reps know the importance of providing relevant content to their prospects at the right time. When they are out and meeting with them, or sending an email on the road, many sales reps know the frustration of not being able to find the right content right when they need it.
Showpad allows your sales team to find the content that they need to show and send content to prospect. It integrates with a host of applications, including Gmail, Outlook, and social media platforms, so that you aren’t stuck switching platforms to find the content you need. It also recommends relevant content to allow you to show content to your content at the right time in the sales journey.
Sales training can be a significant drain on your sales reps time and your resources. The average time it takes a sales rep to be profitable is 21 months, which means that any time that you can cut down in training will bring in more for your company.
Enter Unboxed Advisor. It is a tool made to cut down the training time for enterprise sales teams and can be accessed from almost anywhere on your mobile device. It does this by combining five solutions: interactive demos, content library, guided selling based on buyer input, and robust reporting metrics.
Unboxed Advisor creates better consistency amongst your reps and improves the customer experience, which both lead to more sales.
Brainshark is a mobile-first solution that gives your sales team all the information they need on the devices they already use. They integrate seamlessly with other powerful platforms, such as Seismic and CRMs, to get the information you need exactly where you need it.
Brainshark trains and coaches reps on the road, so their time isn't wasted in the office because of training. They also provide easy content creation and sharing, and harness deep analytics to provide further insight into your team.
A major part of sales is enthusiasm. Sales reps that lack excitement over your brand or their job will bore your potential clients and make lackluster sales. Hoopla is a motivational platform that uses friendly competition to light a fire under your sales team.
Hoopla uses fame mechanics, data analytics, and video in one application to allow sales managers and leaders to drive performance in their team. With Hoopla, you can translate your business goals into contests and leaderboards that your salespeople can track from their phone. It also integrates with your CRM to recognize the completion of milestones in real-time.
Social Chorus allows your sales reps to consume, share, and create branded content from anywhere. You can create customized content channels by setting permission. Their mobile features enable you to share real-time news and alerts with your sales team no matter where they're working.
Gong.io says, “The game isn’t about having more conversations, it’s about having better ones.” Their mobile enablement technology records and analyzes every sales conversation that your team has. You can use this information to help coach your sales reps so that each one can sell better.
You no longer have to guess how your sales team is doing and where they need training. The information Gong supplies will allow you to get everyone on the same page with the same messaging and approach.
Seismic provides a centralized location to manage all sales resources and information. Through AI and machine learning, Seismic can help speed up your sales cycle. With their live data feed, sales reps are kept up-to-date even when they are out of the office.
Not only can Seismic help sales reps share content easily, but they even make recommendations based on what stage your prospect is in the sales process. It gives your sales team the knowledge and information they need to be effective and a source of wisdom for buyers. It’s no surprise, then, that Seismic improves close rates and delivers larger deals.
Meetings are the lifeblood of any sales team. Between meetings amongst your team to share information and collaborate, and meetings with clients to make sales, most salespeople find that they need to be at too many places during the day.
Zoom offers sales reps the chance to connect remotely. Your leaders can share information, team members can collaborate, and your reps can be flexible to meet with a client whenever and wherever. Not only does Zoom allow you to connect from your phone, but you can record conversations to view later and screen share to communicate and show valuable content easily.
After all the hard work that goes into securing a client, don't let the signing process hold you up. DocuSign gives you and your clients the flexibility to sign from anywhere. It makes the process easy, and you can even access DocuSign on your mobile device.
With DocuSign, you can track any important documents that may need your signature as well as documents that you are waiting to get signed. You no longer have to let any potential client get lost in a sea of paperwork.
Map My Customers provides all the capabilities of a CRM plus key features to help find and drive sales. From charts and reports that allow you to get better visualization of key performance indicators (KPI) to data visualization and team management to route optimization and lead generators, Map My Customers provides you with all the information you need on your mobile device.
One of the main obstacles to selling is that your sales reps are bogged down with activities that keep them from selling. Map My Customerss helps cut down on common time-wasters, namely route planning and driving time, to make sure that your salespeople spend more time what they're meant to do: sell.
Mobile Sales Enablement for More Revenue
Get the most out of your sales team by providing them with the tools they need to make sales! How has mobile sales enablement technology improved your business? Let us know below!