The most successful sales teams are constantly looking to expand their skills, sales strategies, knowledge, and networks. One easy way to do this is through attending sales conferences. This is because one of the core goals of these conferences is to help sales professionals become even better at selling.
As we continue to emerge out of the pandemic, in-person conferences are starting to come back more and more. But, if you and your team are not comfortable traveling to a large gathering yet or don’t currently have the budget to do so, don’t worry. There are still a variety of great upcoming virtual conferences as well.
With a quick Google search, you’ll see that there are dozens of options available if you are looking for a good conference or sales summit. It can quickly become overwhelming to sort through and try to determine the best sales conferences to choose from. But, we’ve done the research for you.
In this article, we’ll break down why sales conferences are valuable and which in-person and virtual sales conferences you and your team should be focusing on in 2021.
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The Value of Attending Sales Conferences
Sales conferences are a valuable professional development tool that can help elevate the skills and effectiveness of any sales rep. Even one who’s been selling for years. The best sales teams are not afraid to invest in themselves because they know that the return will be much higher. The knowledge and experience gained at conferences will help supercharge your company’s sales revenue.
Also, reps who utilize the value of sales conferences and invest their time, energy, and sometimes money into them, are demonstrating that they are dedicated and want to excel at what they do. It shows that personal development, excellence, and career advancement are important to them.
So, for both the short-term and long-term, attending a conference or sales summit can prove to be invaluable for sales reps individually and the business as a whole. Here are just a few of the reasons why:
Learn the Latest Happenings and Sales Strategies
As you probably know, sales is always changing. Especially with more and more technology and sales automation weaving into business environments every day. So, sales conferences are one of the best places to learn about new sales strategies and trends, insights into the latest happenings and news in your industry, and more. You’ll also have the opportunity to learn directly from sales and industry thought leaders like nowhere else, empowering you and your team to work new ideas and strategies into your sales process.
Network With Other Successful Sales Reps & New Opportunities
Like you and your team, the other attendees at these conferences want to be the best sales professionals they can be. What better environment to network in? It’s a commonly heard idea that you are who you spend time with. So, if you want a successful sales team, spend time around other successful sales teams.
Sales conferences bring together high-caliber sales reps that are all looking to improve their strategies, learn from each other, and grow their professional networks with like-minded individuals.
It can also provide an opportunity to create useful business connections that can be utilized in the future to help grow business even further. Effective networking is an essential tool that will help your business continue to evolve in today’s digital business landscape.
Spark New Innovation and Ideas Within Your Team
Learning from sales and industry thought leaders and being surrounded by other like-minded sales professionals puts you and your team in an enriching and refreshing environment that differs from the usual day-to-day. In most cases, this will spark the development of innovative thinking and new ideas within your team. Enhancing your team’s sales success even further.
“What differentiates sellers today is their ability to bring fresh ideas.”
Gain Insight Into Your Competitors’ Strategies
It’s not uncommon for speakers at sales conferences to include success stories and strategies that have led to the growth of different companies. Especially at industry-specific conferences. They also usually include discussions and analysis of the latest tips on how to optimize sales efforts and growth.
So, these can be good opportunities to learn what competitors are doing and how you and your team can implement those same strategies into your sales process. Even if they are not direct competitors, chances are you can learn industry-specific sales tactics that are clearly working and you can utilize them also.
Best Sales Conferences You and Your Team Should Consider This Year
If you are looking for the best sales conferences to attend this year, you probably won’t have to go far (unless you want to). Plus, as we mentioned above, there are a variety of good virtual options as well. We’ve pulled together some of the best upcoming in-person sales conferences, separated by region, as well as virtual options:
Date/Time: September 23, 2021, 8am - 5pm
Hosted by Sales Enablement Pro, the Sales Enablement Soirée is a one-day event that provides leadership and sales teams valuable sessions from the most notable luminaries in sales enablement as well opportunities to hear the latest expertise from experts in-person (and through an available virtual experience), connect and network with other professionals, and evaluate best-in-class sales enablement software solutions.
Location: The Four Seasons, San Francisco, CA
Cost: $200 (100% will be donated to the One Day’s Wages emergency relief fund)
Date/Time: October 27th, 2021, Time TBD
The Tenbound Sales Development Conference is a one-day in-person event for everyone involved in sales development, from the SDRs on the ground to the managers and VPs who oversee them. Along with the scheduled presentations by industry experts, there’ll also be fireside chats and panels that attendees can learn from.
Location: Hyatt Regency, San Francisco, CA (Venue location to be confirmed)
Cost: To be announced (Previous years cost ranged between $265 and $372)
Date/Time: October 11th and 12th, 2021, Starts at 9am each day
From the makers of the Sales Success Stories Podcast, the two-day Sales Success Summit is an event “for sales professionals by sales professionals”. This sales summit will be packed full of presentations delivered by top-producing sales professionals who are either #1 or within the top 1% and have previously appeared on the Sales Success Stories Podcast. You and your team will be surrounded by the best and will enjoy “a unique and memorable experience that inspires, motivates” and learn valuable knowledge to help optimize your sales results.
Early bird pricing is still available and will increase by $50 per month until the final price in October.
Location: Austin, TX
Cost: Currently at early bird cost of $1,449 (price increase $50 on the last day of the month until 9/30, then it will go to the final price of $1,599)
Date/Time: October 21st and 22nd, 2021, 8am - 4:30pm and 9am - 3pm
Set in Las Vegas, LeadsCon is “where the future of lead generation connects.” At this two-day sales conference, you and your reps will gain valuable knowledge that will help keep your sales pipeline full.
You’ll learn from top executives at mega-companies like Google, Wells Fargo, Gannett, and more, and gain unique insights into how to navigate the future of lead generation, how to nurture and convert more quality leads, and network with other like-minded sales professionals.
Location: MGM Grand, Las Vegas, NV
Cost: $995 (Group rate discount of $150 per person is available if you register 3 or more people)
Date/Time: November 1st - 3rd, Time TBD
Outside sales saw significant changes in 2020. The 5th Annual Sales GPS Conference, brought to you by Modern Distribution Management (MDM), will address many of those changes. Attendees will hear the latest best practices and success stories of leading distributors who have transitioned to data and management-based sales models, resulting in better yield and profitability. The conference includes informative roundtable sessions, lively discussions, and networking opportunities. You will leave the event armed with actionable concepts and a road map for how to lead your team forward to success.
Early bird pricing is still available until August 1st.
Location: Loews Chicago O'Hare Hotel, Chicago, IL
Cost: $1395 early bird pricing ($1195 per person for 2 or more attendees)
Date/Time: November 17 and 18th, 2021, 9am - 5:30pm each day
Brought to you by Sales Enablement World, the two-day Sales Enablement Summit will help you align your people, processes, and priorities. The event will bring together the largest collective of sales enablement leaders in Chicago who will share success stories, experiences, and methods to drive predictable and consistent interactions across the customer journey. The conference will feature over 35 speakers that will cover topics like helping your sellers fill funnels and close more deals, deploying sales enablement automation, and more.
Early bird pricing is available until September 9th.
Location: Chicago, IL (Venue details coming soon)
Cost: From $795 to $1195 (four levels of event passes available)
Date/Time: September 21st, 2021, 8:15am - 5:30pm
The 4th Annual Sales Team Accelerator Retreat (STAR) is a one-day Frost & Sullivan Executive MindXchange sales conference happening in New York City. The event provides an empowering setting that can bring key members of your sales organization together to strengthen and improve communication, sales productivity, and effectiveness. Alongside headliners from some of the most successful companies, the unique event format also gives attendees opportunities to learn and collaborate with other sales organizations on leveraging processes, people, & technology to build top-performing sales teams.
Location: New York, NY (Venue details coming soon)
Cost: Registration/pricing confirmation coming soon (Last year’s cost was $95)
Date/Time: December 8th - 9th, 2021, 9am - 5:30pm each day (to be confirmed)
If you can’t make the event in November in Chicago, or would prefer to attend a conference closer to you in the Northeast, Sales Enablement World is also putting on the 2-day Sales Enablement Summit in December in New York City. At the event, you will find the largest collective of successful sales enablement leaders in New York who will share their experiences, success stories, and effective methods to drive positive and consistent interactions across the customer journey. You’ll have access to over 35 speakers covering topics like using sales enablement to spearhead sales transformation, deploying sales enablement automation, helping your reps fill the sales funnel and shorten the sales cycle, and more.
Early bird pricing is available until October 2nd.
Location: New York City, NY (Venue details coming soon)
Cost: From $795 to $1195 (four levels of event passes available)
Date/Time: September 21st - 23rd, 2021
Dreamforce, brought to you by Salesforce, is one of the largest business conferences in the world, consistently welcoming over 100,000 attendees each year. In 2021, it is going almost entirely virtual and offering the first-ever global Dreamforce, available to everyone, from anywhere. The event will be combining small, inspirational in-person experiences with immersive and innovative digital experiences. At Dreamforce, you can expect to dive into things like skills that will enable reps to become top sellers, how to better integrate sales and marketing initiatives, insider tricks on using Salesforce, and more. This is a bucket-list event for any serious sales professional.
Location: Immersive virtual experience, plus small in-person experiences in San Francisco, New York City, Paris, and London.
Cost: Has not been posted yet (The event website states that this year’s goal is to make the cost/event accessible to everyone.)
Date/Time: October 25th - 29th, 2021
For the largest gathering of business growth professionals, check out the 5-day virtual GrowthHackers Conference in October. This year's conference, themed “The Culture of Experimentation”, will be led by business leaders paving the way in today’s fastest-growing companies as they share insights on how to build and sustain business growth.
Even though this year’s event is being held virtually, attendees will still have plenty of opportunities to interact, build their networks, and exchange information and knowledge. The exact speaker list and agenda will be available soon.
Location: Interactive virtual experience
Cost: Has not been posted yet (Sign up on the event page to get updates and you’ll be alerted when early bird tickets are available.)
Date/Time: November 2nd - 4th, 2021
Presented by the GDS Group, in the RevGen Digital Summit you and your reps can join like-minded sales and revenue experts in multi-dimensional keynotes, interactive sessions, and live Q&As that focus on addressing current industry challenges & opportunities. Topics include exploring why it is good that sales has changed forever, how to effectively enable the seller to engage today’s informed buyer, driving lead generation in a digital-first world, and more.
Location: Interactive virtual experience
Cost: No cost to attend
(Just submit the online application to attend. It is asked that you do attend for the duration of the event to ensure that all attendees get maximum value and insight from the interactive sessions.)
Utilize Sales Conferences to Supercharge Success
These are just a sample of the sales conferences happening in 2021 to help set you and your team apart from the competition. A continued drive for improvement, learning, and innovation is a common thread between the most successful sales teams. As you can see, sales conferences are extremely beneficial and a valuable tool to help drive continued growth.By constantly aiming to improve sales skills, knowledge, and strategies, reps will continue to be more effective and efficient. Thus, continuing to increase overall revenue for your company. So, sign up for one of these sales conferences today and help supercharge your team’s success!