By definition, a sale is a transaction between at least two parties where goods or services are acquired in exchange for money. However, sales is so much more than that, as any good sales book will tell you!
The best sales reps and leaders know the rules of the “game” and they study the craft. The same holds true for anyone in any profession who wants to improve their skills: They must study and practice!
One of the best ways to study the art of sales is to read the very best sales books out there. The “best of” lists are always changing, although some sales tips never go out of style.
Some classic sales books were penned years ago and quickly earned their place as “bibles” within the industry. Others are new releases that are sure to make their mark in the coming years. In this guide, we’ll take a look at some of the best sales books to read in 2022 that will help you be a better sales rep or leader.
Best Books for Sales Reps in 2022
Whether you’re looking to boost your sales performance, teach best practices to your team, or generate more leads, with some good reading, you’ll be able to meet and exceed your goals this upcoming year.
Best Book for Sales Psychology
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
This book for sales reps is filled with strategies, tips, techniques, and ideas that will help anyone to close more deals quickly and easily. Written by international bestselling author Brian Tracy, this book has become a well-known roadmap for helping sales professionals to build, grow, and maintain a successful career.
From the ideas presented in this book, you’ll learn how to double or even triple your current sales. Investigate the best ways to use psychology in sales and apply the core fundamentals of effective marketing.
Best Book for Building Sales Confidence
Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
If you’re looking for a national bestseller, this book by Ryan Serhant might be right up your alley. It’s a practical guide to making your career a long-term success.
Before entering the real estate business, the author was very shy. Forced to come out of his shell to either sink or swim, he is now one of the top realtors in the world.
Referred to as an “essential sales playbook,” this is one of the best books for sales reps who want to build confidence, learn the stages of selling, discover how to be a “time manager,” and more. It provides lessons, examples, and stories about how the author’s principles can increase profits in a meaningful way.
Best Book for Disrupting Conventional Sales Tactics
The Challenger Sale: Taking Control of the Customer Conversation
As one of the best books for sales reps, this guide teaches the secrets to sales success.
During their careers, the authors discovered something shocking that disrupted conventional sales wisdom forever. They argue that building relationships in sales doesn’t work anymore. Only sales reps who fit the challenger profile will consistently deliver high performance. With this idea in mind, the authors examine the attitudes, skills, and behaviors of top performers.
Best Book for Digital Selling
Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Many professionals consider this book by Jamie Shanks to be one of the best books for sales reps this year. It’s a key resource for pros who are looking to successfully connect with the modern digital customer.
Social Selling Mastery provides an excellent curriculum that teaches everything you need to know to improve and enhance your marketing strategy by nurturing relationships with potential customers. Learn how to reach customers where they do their research and shopping – online.
Best Book for Beginners
Selling 101: What Every Successful Sales Professional Needs to Know
Author Zig Ziglar offers the basics of selling for entry-level sales professionals. Drawing from his own experiences as a salesman, the author shows readers that the basic fundamentals of selling never change.
In addition, Ziglar clarifies that sales professionals must always continue to live, look, and learn. In this guide, the sales industry is explained in a concise way as readers learn how to persuade others to make buying decisions ethically, effectively, and often.
Readers can also gain insight into tips to keep customers happy, increase income, and more. Read this classic sales book to learn the principles that successful sales pros must know.
Best Books for Sales Leaders on Selling for Leaders
Leaders on sales teams not only have to have a great handle on all of the basics of selling, but they also have to keep up with the latest tactics and methods for teaching others.
Whether you’ve been leading a team for decades or you’re just stepping up to the plate, you won’t regret spending time reading these best books for sales leaders.
Best Book for Differentiation
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
Undoubtedly one of the best books written in recent years for the sales industry, this work by Lee B. Salz is designed for leaders who want to develop sales differentiation. The author is a sales strategist who offers 19 concepts about ways that leaders can help their sales teams to increase margins and win more deals with ease.
As Salz explains, sales is about how you sell, not just what you sell. Learn how to turn proposals into opportunities and how to stand out from the competition with outstanding sales differentiation.
Best Book for Sales Strategy Focus
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
As the author of one of the best books on selling, Chet Holmes has been deemed “one of the best 20 change experts in the country.” In this book, Holmes explains how too many leaders are quick to jump onto new trends but don’t stick with them.
Sales team leaders can fine-tune their businesses by spending one hour a week on an area that needs improvement. Beginning with one simple concept, leaders can hone in on skills that make a big difference.
Best Book for Challenging the Status Quo
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Written by Brent Adamson, Matthew Dixon, and the authors of The Challenger Sale, The Challenger Customer describes when sellers are at their best and how leaders can influence others most effectively.
Considered to be one of the best books on selling, it also reveals how to have the credibility, persuasive skill, and determination to effectively challenge the sales status quo.
Best Book for Teaching Breakthrough Strategies
Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance
In this outstanding book written for sales managers, author Michelle Vazzana, Ph.D., offers insights about how to properly coach sales teams with the goal of crushing sales quotas.
Along with co-author Jason Jordan, Vazzana wrote Crushing Quota to help sales leaders develop the best coaching strategies for their teams.
Best Books on Selling for 2022
The more you learn, the better you can be, regardless of how long you’ve been in the game. Learn from the best and improve your skills by taking a look at some of the best sales books for 2022 today.