The Relationship Between Sales and Customer Support

Sales reps and customer support agents actually have much more in common than many may think. They shouldn’t be fully separated apart as two autonomous teams on two separate islands. For any business to achieve its highest levels, sales and customer support should work together in a cohesive existence. A sales team and support… Read More

Sales Touch Points: When to Automate and When to Keep A Human Interaction

Every buyer-seller relationship requires touch points. A basic marketing principle says you need at least seven of ‘em to turn a lead into a sale. And even past the point of sale, touch points are key to keep your customer happy and the quality of their experience healthy. As your lead and customer lists grow,… Read More

The 5 Central Productivity Goals to Keep Sales Reps on Target

Productivity. It’s a super trendy concept that is usually coupled with other buzz-words like “streamlining systems,” “scaling processes,” and “time-saving tactics.” But what does “productivity” actually mean in a sales context? Sales Productivity Definition When we talk about sales productivity, we’re talking about the ratio of effectiveness (the outcome of a task) versus… Read More

The Best Mobile Sales Enablement Tools Currently on the Market

Mobile sales enablement has become a hot topic for business growth. Sales leaders realize the importance of investing in tools to empower their team, and the market is growing by leaps and bounds. Sales enablement technology is currently a $780 million market and is expected to grow to $5 billion by 2021. Why are businesses… Read More

Best Email Outreach Alternatives to “I Look Forward to Hearing from You”

In the modern workplace, we are all drowning in a sea of emails. Your email has to stand out to get the attention that you need in sales communication and prospect outreach. Retire the tired, business-sounding clichés to elicit replies from your intended targets. Breathe some life back into your emails by finding an alternative… Read More