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With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More
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You know the phrase “squeaky wheel gets the grease”? This is extremely relevant in successful sales tactics and processes. Squeak enough on a regular basis and you’ll end up getting your sales. With the economy’s still shrinking margins, it is harder and harder to meet sales quotas and KPIs. Not properly following up… Read More
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Account based sales, as a technique, is not new. However, with the rise of smart sales technology, it has experienced a resurgence and increasing popularity amongst B2B companies. It has become easier than ever to identify and target ideal customers with the use of sales data analysis tools and outside sales automation. This does not… Read More
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You know the feeling - that rise in your heartbeat and anxious feeling you get when you see the red notifications popping up in the corner of multiple applications and programs on your phone or computer. It starts with one or two in the morning and by the time you’re headed for your early… Read More