4 Ways Data Analytics Can Help You Upsell in Manufacturing

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More

The Importance of Upselling and Cross-Selling in Sales

Do not ignore your most valuable potential market when expanding your business: your current customers. Upselling and cross-selling is an incredible opportunity for outside sales teams, and neglecting them can be detrimental. Competition is as intense as ever in the bid for client trust in sales. Upselling and cross-selling is a way to get ahead… Read More

A Millennial-Driven Sales Strategy: Why It Is Essential Now

There’s a word being used more and more in discussions within the business, marketing, and sales realms that can no longer be ignored: Millennials. The “M” word. This generation of people, born between 1980 and 1996, will soon dominate the numbers in both the workforce and buyer demographics. According to a Pew Research Center… Read More